I ran the place
Years on the floor of my own shop — pricing, hiring, the holiday scramble, reading a P&L without crying. It grew into a multi-million-dollar business, and I learned every bit of it the expensive way.
Read the whole storyLoading…
A membership, the tools, and the backup to run the place — for independent business owners swapping what's working, what's not, and how to do it without losing your mind.
↑ 7 days free. Cancel in two clicks.

I spent years running a shop, and I built the thing I wished existed back then: a club for people doing the same. Real talk, real numbers, and a room full of owners who've already been where you are.
— MeganTwo of the things members use every week, free and open to anyone. Take them for a spin before you decide anything.
about 5 secondsPaste your URL and get an instant scan of the basics that actually move sales — SEO, security, social and conversion. Real issues, real fixes, in plain English.
Scan my site
5 ideas, your businessTell us what you do and get five content ideas made for your business — real hooks, formats, and how-to-shoot-it briefs you can use today. Not generic templates.
Get my content ideasA monthly membership for small businesses and solo operators — the tools that do the thinking with you, and the stuff you can't Google.
7 days free · Cancel in two clicks · No contract
Strategy sessions, VIP days, a website built for you, or a few hours to fix the thing that's been bugging you. All of it lives on my own site, with the prices and booking in one place.
Work with meI'm not going to fill this page with quotes from people who don't exist. So here's what I've actually done, and you can decide.
Years on the floor of my own shop — pricing, hiring, the holiday scramble, reading a P&L without crying. It grew into a multi-million-dollar business, and I learned every bit of it the expensive way.
Read the whole storyThe free version of everything in here — pricing, getting found, marketing that fits a real week.
The thing that flies off the shelf is the thing nobody ever re-prices. Here's the ten-minute check.
Four hours on reels this week, none on the free listing people actually find you through. The fifteen-minute fix.
You don't need a brand strategy day to stop staring at a blank caption box. Twenty minutes, four questions.
The stuff people email me before they join. Answered here so you don't have to.
When I've got something worth sending — what's working for small businesses right now, the one thing worth knowing, and what's new in the club. No set schedule, no filler.
↑ Only when it's worth opening. Unsubscribe any time.